The experience
Home & online access
Scheduled mobile-team visits connect to central professionals. Assessment leads to relevant components, agreed guidance and review.
Immune Mitra / Investors
Personal guidance.
Everyday relevance.
A connected model.
Explore the proposed business connecting Home Food Clinic visits, online consultations, relevant professional guidance and optional products.
01 / Business concept
Bring the plan
into everyday life.
The updated offering broadens the entry point to home and online support while keeping professional guidance, optional products and follow-up connected.
The offer
14 proposed components
A needs-based selection spanning assessment, food and nutrition, yoga, meditation and raga, hair and skin care, and practitioner-guided apothecary.
The operating network
Regional coordination
A central professional team, company-operated clinics and coordinated own or approved-partner supply support service delivery.
02 / Revenue model
Consultations, support
and an everyday basket.
The proposed model combines separately billed consultations, ongoing support and optional product orders. Fees for the expanded home-visit and integrative offering remain to be confirmed.
Professional services
Consultation revenue
Home and online consultation charges would reflect the confirmed service scope and professional input.
Continuity
Follow-up support
Ongoing review and guidance may form an agreed support service with its inclusions clearly explained.
Products
Optional customer purchases
Selected bakery, snacks, daily food, supplements, care products and practitioner-recommended preparations, where appropriate.
| Earlier service assumption | Proposed price |
|---|---|
| Initial nutrition consultation | ₹799 |
| Monthly nutrition support Two follow-ups and food diary review |
₹1,499 / month |
| Packaged Q&T food products | ₹75–₹250 / pack |
These earlier assumptions are not confirmed prices for a home visit or the expanded offering. They exclude GST and delivery and remain subject to paid-pilot validation.
Consultations do not require a product purchase. External customer sales should be counted once; internal hub-to-clinic transfers are not additional revenue. Franchise commercial terms are agreed separately.
03 / Pilot evidence
A model to test.
Evidence to build.
The available proposal contains planning assumptions, not reported paid-pilot sales, achieved margins or repeat-purchase cohorts. The expanded offering also needs operational validation.
Demand
Paid use & repeat participation
Track unique paying customers, consultation formats, follow-up participation and product reorders separately.
Experience
Usefulness & affordability
Review acceptance of guidance, taste, portions, convenience and price, alongside actual continued use.
Delivery
Capacity & reliability
Measure travel and visit time, central review capacity, order accuracy, fulfilment, complaints and follow-up.
Economics
Contribution & operating costs
Include professional time, mobile operations, products, packaging, fulfilment, waste, premises, technology and overheads.
5:1
Earlier long-term LTV:CAC planning target
65%
Earlier month-12 retention planning target
Targets are aspirational, not achieved results. Retention requires a full year of cohort follow-up; lifetime value needs a stated calculation and supporting data. Commercial results do not establish clinical outcomes.
04 / Proposed expansion
Validate delivery.
Then extend the network.
Expansion is staged around demand, service standards, professional capacity and operating economics. Locations and dates remain subject to review.
01 / Pilot
Home & online workflow
Test paid demand, scheduling, relevant assessment, central review, follow-up and initial product fulfilment.
02 / Flagship
Physical Food Clinic
Validate the clinic’s role alongside the mobile service, including staffing, demand, waste and operating costs.
03 / Collaboration
Hospital-to-home pathways
Agree referral, consent, responsibilities and professional communication with care partners.
04 / Regional rollout
Company-operated network
Extend through suitable franchise-owned, company-operated clinics after validating local demand and regional capacity.
The earlier brand plan used a 100 km regional radius as a planning catchment. This is not a confirmed home-visit service area; actual reach depends on travel time, staffing, demand, storage and shelf life.
For individual investor discussions
The business.
The opportunity.
A conversation.
Detailed investment information and the personal investor deck are reserved for direct sharing with interested investors.